https://www.joanshim.design/about daily 0.75 2025-01-16 https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/6a369129-b319-4b27-874f-33d4b435d8c5/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/e8afaa54-78b9-464f-a21b-34efb1329d90/Arc.png https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/855f77e9-58ec-4c46-ba88-97e2dfb35efd/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/0ca16e02-8a6a-4e98-a5a9-10bb37bf6304/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/b34f7081-ab80-43d1-8746-c0f39e6ebd44/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/6183600b-cac5-4bd3-8ef9-e4de31b582c3/image-asset.jpeg https://www.joanshim.design/portfolio daily 1.0 2026-01-15 https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/ec6f9f0f-a669-41c8-bff6-732f71e883c5/Arc.png https://www.joanshim.design/portfolio/juniper-brand-identity monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/72eebd1a-cddc-4517-9780-77174b11be5f/branding++design+healthcare+menopause+Photography++women+2.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/4c3463eb-781a-4af7-b1ed-bb35e8004f90/branding++design+healthcare+menopause+Photography++women+13.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/094d0410-2a75-4119-b4b3-1536f4096f94/branding++design+healthcare+menopause+Photography++women+12.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/74781a8f-e86d-4027-b022-1e1443bb6343/branding++design+healthcare+menopause+Photography++women+20.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8b7c3a2c-2043-4558-a5dc-22562e02c7bb/branding++design+healthcare+menopause+Photography++women+21.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/abb480f4-e3a9-4354-bee7-46740b8494ee/branding++design+healthcare+menopause+Photography++women+14.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/6fbefb60-bac7-43a0-a77c-bc6ee5f89ee6/branding++design+healthcare+menopause+Photography++women+22.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8003937f-f926-47a9-9286-681390fa0132/branding++design+healthcare+menopause+Photography++women+3.jpg Portfolio - Juniper Brand & Identity The brand and name we chose for Juniper is inspired by inherent qualities of an evergreen plant — resilience, strength, determination. It's grounded yet delicate, strong but vulnerable, reflecting the character of the many women we heard from when building this business. We use bright, positive imagery paired with natural colours and considered typography. Our illustrations set has both icons inspired by hardy Australian flora to reference the key menopause symptoms, as well as a set of hand drawn female figures to celebrate all types of bodies. The identity is tied together with a light design system, using dots (or berries as we call them) to pull out key information about a product, person or offer and create an identity grounded in clear information. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9fea0c17-091e-46a5-ab6c-e143ef99bf78/48300d131788221.619d6fd6435c9.gif Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a2b521e2-eafd-4c8d-aa40-694826223edf/branding++design+healthcare+menopause+Photography++women+15.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/e6028de3-625d-46f3-b91f-96700f7e4cd3/branding++design+healthcare+menopause+Photography++women+2.gif Portfolio - Juniper Brand & Identity Design: Eucalyptus Creative Creative Director: Olivia King Art Director: Dani De Rome, George Howes Designer: Joan Shim, Dani de Rome, Kelvin Hong, Chantelle Lam, Minjoo Shin Illustrator: Ilana Bodenstein Writer: Ava Frawley, Cat Wall, Katie Skelly Photographer: Saskia Wilson Other: Elliot Toms, Videographer AGDA Awards 2022: Distinction (Brand & Identity) https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8d4c9a98-9eec-41ae-b3b2-e267c19b0c68/branding++design+healthcare+menopause+Photography++women+4.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/7b7f4bba-d1ea-4798-973c-2081c1660c44/branding++design+healthcare+menopause+Photography++women+16.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/85a04481-eeb1-42a8-b08c-cdbb99843503/branding++design+healthcare+menopause+Photography++women+5.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/c9efe736-8d2f-437e-be6d-5e5b0c4b9a44/branding++design+healthcare+menopause+Photography++women+17.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/b80154ed-fe09-4eda-80fd-db8b6d43d137/branding++design+healthcare+menopause+Photography++women+6.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/b8b5da7c-5b64-43c7-9401-c0cd724f975a/branding++design+healthcare+menopause+Photography++women+18.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f0822229-ec5d-43b8-8e4f-1c5a74681fd3/branding++design+healthcare+menopause+Photography++women+7.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/652bc08f-15c3-4caa-bbab-b041139acfe3/branding++design+healthcare+menopause+Photography++women+19.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/cbf24d0a-757a-465f-bc32-c5082b683960/branding++design+healthcare+menopause+Photography++women.gif Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/bab6d808-0dc8-4a9d-8793-dbe6fb7e41e8/branding++design+healthcare+menopause+Photography++women+9.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/0e1a4904-2043-41c4-a60e-37c00b630077/branding++design+healthcare+menopause+Photography++women.jpg Portfolio - Juniper Brand & Identity PROJECT OVERVIEW There is a particular strength in women going through menopause. They have the ability to withstand the toughest conditions - conditions that can dramatically affect them physically and emotionally. Added to this are taboos in society, a lack of education, misinformation about treatments and uncertainty in doctors. This can lead many of the roughly 4m women in Australia going through menopause right now to not seek treatment. This in turn can lead to years if not decades of unnecessary struggle. This is why we created Juniper — a new, Australian based menopause telehealth clinic. By connecting women to specialist doctors online, it offers modern, effective medical treatments. It aims to support and educate women on their personal journey through menopause, so they can feel empowered to enjoy what can now be the best years of their lives. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/46e26093-e0ba-4e02-a419-04100ae41200/branding++design+healthcare+menopause+Photography++women+10.jpg Portfolio - Juniper Brand & Identity https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/46750704-b2c7-40ce-8106-4daa430c14d8/branding++design+healthcare+menopause+Photography++women+11.jpg Portfolio - Juniper Brand & Identity https://www.joanshim.design/portfolio/illustration-projects monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/cfef6953-1da4-498d-832e-154038117cd4/Shimkou.png Portfolio - Illustration Projects SHIMKOU ILLUSTRATIONS My personal illustration brand, Shimkou – a collection of artwork I've created over the years. Featuring a mix of watercolour, acrylic, mixed media, and digital techniques, these pieces are perfect for phone wallpapers, patterns, and more. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/fe27ceb8-a524-4dfc-99a9-ce5e99f6ff77/iPhone+wallpaper+mockup-01.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/2a316b01-8d6a-4dae-9d20-45fb787d4ef1/Shimkou5.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/87974799-5075-4260-94da-4e6046e98e89/Cake+Maternity2.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/bffcecb0-e93c-4181-92ec-d336a2163ba0/Shimkou2.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/1f8c8e9a-5362-40d2-81fe-9bdc8ae7be52/iPhone+wallpaper+mockup-02.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/491b00ae-a24f-4eaa-bff5-dc5bf87ee0b2/Shimkou4.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/bb75e9a7-b6f7-47ae-804e-f4255ebb3409/Cake+Maternity.png Portfolio - Illustration Projects CAKE MATERNITY Commissioned illustration project for Cake Maternity, thoughtfully designed to align with their branding and tone of voice. This artwork connects with their target audience in an authentic, engaging, and trustworthy way. Versatile in its application, the illustration can be used across various platforms, from ad campaigns to social media. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/81a77950-4ebf-4a0e-a837-5d1269ae97cb/Cake+Maternity4.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/3b4bc8ae-8418-4623-a628-5220fa251ddf/Shimkou3.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a5f3ec20-db3c-498d-946a-5707c6172622/iPhone+wallpaper+mockup-03.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/e8fb11be-595d-448d-9a07-899ae7155178/Cake+Maternity6.png Portfolio - Illustration Projects Additional breastfeeding-themed illustrations, complemented by soft patterns and shapes for versatile background use. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/69116622-53b1-4c8d-a4c8-77b279f52c69/Cake+Maternity5.png Portfolio - Illustration Projects https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/ff063070-9ccb-40af-a117-203e9aa0ded8/Cake+Maternity3.png Portfolio - Illustration Projects https://www.joanshim.design/portfolio/print-marketing monthly 0.5 2025-01-23 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9a119c6e-72e4-424b-b174-f17934b07321/Cover1.png Portfolio - Print Marketing PROJECT OVERVIEW Print Marketing for Vitable & Juniper Crafting and delivering ready-to-print materials, including booklets, out-of-home (OOH) flyers, packaging and brochures, with a focus on polished design and seamless file export. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/170b8e60-ec5e-4e64-8a6d-47d778edc806/vitable+3.png Portfolio - Print Marketing Vitable OOH flyers Strategically designed to drive targeted brand awareness by capturing attention in high-traffic areas, these flyers effectively promote Vitable's unique offerings. With clear visuals and engaging promo messaging, they encourage potential customers to explore Vitable's personalised vitamin solutions and take advantage of exclusive deals to boost sales. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/18aee403-94b9-4488-8672-800cc47d404d/Juniper.png Portfolio - Print Marketing Juniper Welcome Booklet A thoughtfully designed booklet of the patient onboarding package, this booklet provides detailed information about the patient’s prescribed medications, including usage instructions, benefits, and potential side effects. Additionally, it includes valuable resources such as lifestyle tips, FAQs, and guidance to support patients in managing their health with confidence and ease. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/4c9b0baa-8f30-4e25-9675-97519e3e8beb/vitable+2.png Portfolio - Print Marketing https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/ea96cdb9-0e73-4672-8114-16d4a04c0d75/Juniper2.png Portfolio - Print Marketing https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/10fd0fce-7fab-46fa-acbf-04dc4ea7c2bc/Vitable+1.png Portfolio - Print Marketing Vitable Booklet The onboarding booklet includes key information about the client’s personalised vitamin packs, onboarding experience, and additional insights into the Vitable brand, ensuring a seamless and engaging customer journey. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/7b6a8a7f-e946-4404-b2a0-671d76e0691d/Juniper3.png Portfolio - Print Marketing https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/de2406e1-3e00-4221-8331-234da6ae0b02/Juniper4.png Portfolio - Print Marketing https://www.joanshim.design/portfolio/kingsway-branding monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/ded883e8-815c-4034-9f55-7ddc8a24c5a7/Logo+page.png Portfolio - Kingsway Branding Main Logo Kingsway logo is designed to represent the church’s identity, value, belief and community all in one visual icon. The icon speaks multiple values within the imagery. There is the window, symbolising the way into the windows of heaven, opening door, conveying diversity and love for one another, cross, to display truth and life in the centre of all things, and the crown & bible, illustrating the one and true King. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a32e8877-bd4d-4208-ae26-ef894f83b486/brandingbrandidentityLogoDesignvisualidentityGraphicDesi-ezgif.com-resize.gif Portfolio - Kingsway Branding PROJECT OVERVIEW Kingsway Evangelical Church is a new start-up church based in Sydney. The branding reflects their mission, vision and the values of the church with minimal and easy to digest visuals. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/3494d11f-365f-443c-a245-6f4e9adc0e2e/Logo+Variations.png Portfolio - Kingsway Branding Logo Variations There are three logo options available for various applications. We have vertical, landscape and icon in a positive and negative shade for use. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/56f76b60-3757-4d15-a362-5d6c34a276d1/Logo+Usage.png Portfolio - Kingsway Branding Logo Usage It’s crucial to use the logo appropriately across all applications, considering clear space and legibility. The logo should never be skewed, warped or altered in any way. The minimum size requirement is 70 pixels. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/2bca6812-65a8-4058-abbf-3c135e2f5bfa/Colour+Palette1.png Portfolio - Kingsway Branding Colour Palette The colour palette consists a mix of warm and earthy tones with fresh and cool palettes, offering a selection of shades to represent the church. It’s soft to the eyes and conveys a calm and soothing feel, providing visitors with a safe and welcoming environment. The colours can be used with tints where necessary. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/b7e9b1a9-2d2f-4d78-b506-c1984b7a5c19/branding++brand+identity+Logo+Design+visual+identity+Graphic+Desi+4.png Portfolio - Kingsway Branding https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/58a90837-0e2a-4d3c-8311-fdb02ef2fa36/branding++brand+identity+Logo+Design+visual+identity+Graphic+Desi+6.png Portfolio - Kingsway Branding https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/42639b3b-b040-438f-9272-8021aad03d22/branding++brand+identity+Logo+Design+visual+identity+Graphic+Desi+5.png Portfolio - Kingsway Branding https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/afa3c6a9-ad4b-4ff2-986a-5ea2b5034709/Moodboard.png Portfolio - Kingsway Branding https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/dcbd9506-e25e-4078-9988-b762ddd1f5fb/Typeface.png Portfolio - Kingsway Branding Typograpahy There are four different fonts available to utilise across the design. Each of the fonts serve a specific purpose and should be used accordingly. Maru Buri is exclusive to the logo and shouldn’t be used anywhere else. Mrs Eaves XL as the primary font is used for the core communication in headlines, featured text and banners. Expressway is the secondary font to be used for applications such as body copy, long text, information heavy documents or any critical text that needs clear legibility. White Angelica is the expressive font. This can be used to add stylish accent to any application. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/28d1bde8-18af-4336-863b-d431fca1aaee/Icons+and+symbols.png Portfolio - Kingsway Branding Symbols There are three logo options available for various applications. We have vertical, landscape and icon in a positive and negative shade for use. Icons The icons each represent one specific area of the church system. Each convey distinct messages, ensuring they represent the church as one body of Christ. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9a4447b0-1806-4dc1-af6e-edcd7b68fba4/Cover.png Portfolio - Kingsway Branding https://www.joanshim.design/portfolio/crm-email-designs monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/2294541e-2f95-42c0-940e-d533efa6556c/Newsletters-1--ME-optimize.gif Portfolio - CRM Email Designs MedExpress — Seasonal Newsletters https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/425fbcc2-83dc-4170-b644-1277bcdce486/Cover1.gif Portfolio - CRM Email Designs PROJECT OVERVIEW Designed customer EDMs for MedExpress, Rocket Rx, Dermatica, Popsa, Cake Maternity, Juniper, Compound and more, crafting versatile templates for seasonal campaigns, product launches, abandoned carts, resurrection emails, customer journey flows and other marketing initiatives. These templates maintained brand consistency while remaining adaptable to various promotional needs. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f88ba7f0-59db-456d-b25c-d32508520065/Promo+flow+-+RRX.png Portfolio - CRM Email Designs Popsa — Promotional https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/77b278be-b319-4dd0-aa1c-907d2711fdbe/Automated+flow+-+DM.png Portfolio - CRM Email Designs Dermatica — Retinal Onboarding https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/3b4e0f9a-c543-440a-a9b9-818a53d32a2e/Product+Launch+-+DM.png Portfolio - CRM Email Designs Dermatica — Daily Hydration 5HA+Cica Serum Launch Flow https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/05bf0a68-1037-4275-9655-d32bc779bf39/Promotional-4.png Portfolio - CRM Email Designs Popsa — Promotional https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/5e1f077d-c32c-4310-ac3f-3d36a2d69124/Promotional-5.png Portfolio - CRM Email Designs Popsa — Newsletters https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/2d5647ae-cdb5-4595-a75e-d2b1bf428c51/Promotional.png Portfolio - CRM Email Designs Cake Maternity — Product Launch https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/562e03ca-2936-40ef-9a59-45f501c39fb7/Promotional-1.png Portfolio - CRM Email Designs Cake Maternity — Abandoned Cart https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/0c3d6861-ff46-40df-8446-b9813281162d/Promotional-2.png Portfolio - CRM Email Designs Juniper — Educational Email https://www.joanshim.design/portfolio/juniper-new-year-campaign monthly 0.5 2025-01-19 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/3886efa0-8112-49a7-ac4b-027727076f9b/Juniper+New+Year+2024%C2%A0Campaign++Design++Print++Behance.png Portfolio - Juniper New Year Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9e393344-59fe-4b85-bb53-3ff52ad6c6ec/Image+may+contain+outdoor+and+sign.png Portfolio - Juniper New Year Campaign PROJECT OVERVIEW Insight - 3,848 patients attributed to the What’s Your Why? campaign - 20,657.76kg total tracked weight lost - Our older demo interviews revealed that mature women are more likely to trust a weight loss program if they can see real, measurable success of people who have already been on the program Idea We instill trust in Juniper by highlighting how many women committed to change last year, what they achieved, and creating a sense of urgency to join them. We take compelling stats from our last NY campaign along with weight loss stats from key patients who have been on the program for ~12 months and use these to create attention-grabbing headlines that show how far our patients have come in a year, and drive new patients to join these women in their success. By joining them, they commit to finally putting their health first. Execution We tracked the total amount of kilos and tailored OOH billboards to blend seamlessly with the scene and environment for maximum relevance and impact. In tandem with the OOH creative, we release a robust data set relating to NY resolutions, weight and motivations, to generate earned media coverage (social, editorial, TV) where we can continue the conversation around Juniper, our stance on reframing NY resolutions and how Juniper can help Aussie women achieve their health and wellbeing goals in 2023. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8ff02b58-f502-4a6e-b5c0-19ef32e5207d/Juniper+New+Year+2024%C2%A0Campaign++Design++Print++Behance+3.png Portfolio - Juniper New Year Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/edfb06f3-4acd-4421-8a06-97f52bc5fc17/Juniper+New+Year+2024%C2%A0Campaign++Design++Print++Behance+2.png Portfolio - Juniper New Year Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/6e3276ca-5e7f-4f9c-b6b7-dd6503d1d441/Image+may+contain+road%2C+outdoor+and+sky.png Portfolio - Juniper New Year Campaign https://www.joanshim.design/portfolio/juniper-dr-campaign monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/3a4c02e8-7d11-4a67-a15a-1f5e52e5205e/Juniper+DR+Campaign++Art+Direction++Design++Behance+3.jpg Portfolio - Juniper DR Campaign PROJECT OVERVIEW Juniper is changing the way women manage weight gain. Juniper offers a holistic and clinical approach to weight loss, combining breakthrough medication. For years we’ve been told that weight gain is a motivational issue, that you simply need to move more and eat less, and if you don’t, then you’re ‘lazy’. In this DR Campaign, Juniper reframes weight gain as a medical issue by breaking down the stigma associated with obesity through medically backed information. Positioning Juniper as a brand that empowers women to shed the guilt and self-blame, and take control of their weight journey. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a3921a08-fe73-41a2-ad3e-aa631f28ef1a/JPR151_1_14.png Portfolio - Juniper DR Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a833baf5-d9cc-4ed8-a8e2-e6fdae6ffc82/Juniper+DR+Campaign++Art+Direction++Design++Behance+2.jpg Portfolio - Juniper DR Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8f258aad-ef32-482a-9a97-fc54fa2d775d/JPR151_1_1_1.png Portfolio - Juniper DR Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/e9596cfd-922f-4587-99ed-cd9624f97c13/Juniper+DR+Campaign++Art+Direction++Design++Behance.jpg Portfolio - Juniper DR Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/c0449087-82b9-48ab-8dc1-6d5f4ab827ff/JPR151_1_1_7.png Portfolio - Juniper DR Campaign https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/1dfe006c-142c-4021-a8f8-fc61390c20c7/Juniper+DR+Campaign++Art+Direction++Design++Behance.jpg https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/58871b84-911a-446c-9601-f8cd18340e07/Juniper+DR+Campaign++Art+Direction++Design++Behance+2.gif https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/c50c822d-f768-4236-9cf6-d2e318583162/Juniper+DR+Campaign++Art+Direction++Design++Behance.jpg https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/beb0aa05-0998-40e4-9ba8-c645c6c0b640/Juniper+DR+Campaign++Art+Direction++Design++Behance+4.gif https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f0d23859-20ff-456b-93ba-38a6d87897d8/Juniper+DR+Campaign++Art+Direction++Design++Behance.jpg https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/22ce7eba-6f6b-4456-adda-5e3deed4602b/Juniper+DR+Campaign++Art+Direction++Design++Behance+3.gif https://www.joanshim.design/portfolio/paid-social-ads monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9219f796-32ee-443a-8453-2008baa86b34/Price+Point+_+FRAME+5.png Portfolio - Paid Social Ads BEST PERFORMING AD CTR: 6.5% CPC: $0.25 Conversion Rate: 15% https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/097b95c1-5061-436f-9d8b-b3b1a51e6124/Frame+5.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/8a9fa48f-40bc-4a4a-b135-c99825cc2ceb/mockup1.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a1988892-c7fa-4988-869d-3045fcab70be/Software+mockup1.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/391f8ccd-0186-4650-ad79-3045a59c905c/Pinterest+mockup1.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f225177f-9167-4735-91a3-6544fcd16830/Page+1.png Portfolio - Paid Social Ads PROJECT OVERVIEW Performance Marketing assets across multiple social channels including Meta, Pinterest and Native ads for brands — Juniper, Cake Maternity and Software. JUNIPER | META ADS For Juniper's performance marketing assets, I utilised various mediums, including illustrations, graphics, photography, and insights from patient surveys. I developed precision-led creative frameworks—repeatable, formulaic formats crafted based on historical performance data and best practices for each ad channel. Meta Ad Type: Static ad to promote holistic way to lasting weight loss Target Audience: Women aged 25-55 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/211797ce-8cbe-4d0d-9e98-f13967876a88/Hook+%232.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/17e73b60-d539-45c5-931a-b120236328bf/Frame+6.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/fd46112a-3ec1-4947-9950-16513c73910d/mockup2.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/0af0b994-1dd9-4082-9841-27895e0c508d/Web+banners2.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/0fec3fc9-6b3a-4f78-8092-5691acf2b302/Juniper+Web+banners.png Portfolio - Paid Social Ads SOFTWARE & JUNIPER | WEB BANNERS Software and Juniper web banners designed for native ads, developed in distinct creative assets tailored for both desktop and mobile platforms. Each asset was strategically crafted to align with different marketing approaches and messaging, ensuring optimal engagement and relevance across various devices and audience segments. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/37eac3a8-4f4d-4bac-bd6f-a4fea9b46de1/Software+mockup2.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/1c060a15-cc4f-469e-aad4-320b53cf62c9/Pinterest+mockup2.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/6ee75f3a-6f49-4320-8ac3-3b6b229434dd/Web+banners.png Portfolio - Paid Social Ads CAKE MATERNITY | PINTEREST Cake Maternity's Pinterest social posts created with variety of engaging artworks tailored to the target audience. My focus was on producing visually appealing and relevant content that not only resonated with our audience but also positioned us ahead of competitors. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/9bfa7410-b655-4e9e-8dfc-04660e77758d/JPR265_1.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f6b27e66-aa83-4345-98da-c6035a821efe/App+post.jpg Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/1dcfa165-935b-4f0f-968e-f3e65b93fcf5/JPR108_v2_1.png Portfolio - Paid Social Ads https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/eec34168-f636-4549-b621-6dd253ba55f3/JPR190_Alt3.png Portfolio - Paid Social Ads https://www.joanshim.design/portfolio/e-commerce-listing monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/c03bceba-8d43-43fa-8ccc-c7d1fe9c0f18/Grid+1.png Portfolio - E-Commerce Listing A+ PREMIUM CONTENT https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/a5c1b766-fc7a-48fc-a3c0-76be640959b6/Page+1.png Portfolio - E-Commerce Listing PROJECT OVERVIEW Led the end-to-end creative delivery for the Amazon US and UK launch of Dermatica’s Daily Hydration 5HA + Cica Serum and Retinal Serum. The project included developing high-performing listing imagery, A+ Premium content, lifestyle visuals, and short-form video assets for PDP and paid ads. The work focused on clearly communicating key benefits such as, deep hydration, skin barrier repair, and soothing care for sensitive skin, through compliant, customer-centric messaging aligned with packaging claims, designed to drive non-brand search visibility and conversion on Amazon. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/007ea9f1-aa45-4d31-b84c-09bac7d653e9/Grid+2.png Portfolio - E-Commerce Listing https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/66f4c809-ba61-4ed1-9185-00d9bbb530f8/Listing1.gif Portfolio - E-Commerce Listing PRODUCT CAROUSEL Dermatica Daily Hydration 5HA+Cica Serum https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/dffea65e-e227-4395-8efb-643b24462b91/Grid+3.png Portfolio - E-Commerce Listing Desktop https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/6e4da9c1-f3b0-42cf-b341-93e813338f3f/Grid+5.png Portfolio - E-Commerce Listing Desktop Dermatica Retinal 0.05%, 0.1%, 0.2% Serum https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/f244772f-8f65-47fe-b1db-accd357e596d/Grid+4.png Portfolio - E-Commerce Listing Mobile https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/0c81fee8-bf73-40ae-a70d-e41e335a44c5/Grid+6.png Portfolio - E-Commerce Listing Mobile https://www.joanshim.design/portfolio/eleture-skin-clinics monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/c771e9b2-d019-411e-b61d-4303b7efa639/Website+Design+landing+page+Web+Design+6.png Portfolio - Eleturé Skin Clinics PROJECT OVERVIEW For Eleturé Skin Clinics, I designed and built a website that embodies their philosophy of enhancing elegance and embracing graceful aging. I developed a bespoke colour palette to reflect their minimalist and confident tone, using it alongside carefully sourced imagery to capture their brand’s refined essence. Each page was thoughtfully crafted to celebrate the clinic’s mission of fostering a positive connection between inner vitality and outer beauty, creating a digital experience as uplifting as their services. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/994aa6ca-64ac-44ac-b51a-03d527f3bf95/Website+Design+landing+page+Web+Design+2.png Portfolio - Eleturé Skin Clinics https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/5fb41a2c-578a-4c15-b882-d69f7ba7f464/Website+Design+landing+page+Web+Design+5.png Portfolio - Eleturé Skin Clinics https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/652c305d-31b7-478c-930b-e0d9a6a904fc/Website+Design+landing+page+Web+Design+3.png Portfolio - Eleturé Skin Clinics https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/d826d567-8fdf-4607-be03-20f51c865524/Website+Design+landing+page+Web+Design.png Portfolio - Eleturé Skin Clinics https://www.joanshim.design/portfolio/skin-software-otc-shoot monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/b12b1ddb-1258-4cda-bbb7-6f303622abfd/20220526_SFT082_Pimple-Patches_SELECTS_16-9_RAW_000110.jpg Portfolio - Skin Software OTC Shoot PROJECT OVERVIEW Crafting a refreshing and confident narrative for Software's new Pimple Patch and Acne bundle launch. Highlighting the seamless, everyday use and emphasising clarity and rejuvenation, the direction blends minimalist aesthetics with soft, youthful energy to resonate with our audience's skincare journey. https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/ef71a659-1a55-4ae6-a20b-db65717b29bb/20220526_SFT082_Pimple-Patches_SELECTS_16-9_RAW_000150+%281%29.jpg Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/5fbda80b-da3d-42f2-9022-0cb4dba6826c/2024+Portfolio17.png Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/292fc234-9333-44a7-8271-8d83529f84e9/2024+Portfolio18.png Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/31446044-aa5c-4284-8b9b-8fc2b1fca058/20220526_SFT082_Pimple-Patches_SELECTS_16-9_RAW_000065.jpg Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/bc501fe0-0728-456f-a437-766bfe3d0204/SFT+images3.png Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/5405182a-d1f2-46a5-b765-c4b540b6d705/2024+Portfolio16.png Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/04b510ab-7f89-40b0-9f93-e287d9c7c926/SFT+images2.png Portfolio - Skin Software OTC Shoot https://images.squarespace-cdn.com/content/v1/67896afa9a050e03f89e51e1/115a8957-2102-45c4-848f-519c764a36de/Frame+1.png Portfolio - Skin Software OTC Shoot