Kingsway Branding SKILLS
Brand Strategy, Visual Identity Design, Creative Direction
YEAR
2020
ROLE
Design Lead
PROJECT OVERVIEW
Kingsway Evangelical Church is a new start-up church based in Sydney. The branding reflects their mission, vision and the values of the church with minimal and easy to digest visuals.
Main Logo
Kingsway logo is designed to represent the church’s identity, value, belief and community all in one visual icon.
The icon speaks multiple values within the imagery. There is the window, symbolising the way into the windows of heaven, opening door, conveying diversity and love for one another, cross, to display truth and life in the centre of all things, and the crown & bible, illustrating the one and true King.
Logo Variations
There are three logo options available for various applications. We have vertical, landscape and icon in a positive and negative shade for use.
Logo Usage
It’s crucial to use the logo appropriately across all applications, considering clear space and legibility. The logo should never be skewed, warped or altered in any way. The minimum size requirement is 70 pixels.
Colour Palette
The colour palette consists a mix of warm and earthy tones with fresh and cool palettes, offering a selection of shades to represent the church. It’s soft to the eyes and conveys a calm and soothing feel, providing visitors with a safe and welcoming environment. The colours can be used with tints where necessary.
Typograpahy
There are four different fonts available to utilise across the design. Each of the fonts serve a specific purpose and should be used accordingly.
Maru Buri is exclusive to the logo and shouldn’t be used anywhere else.
Mrs Eaves XL as the primary font is used for the core communication in headlines, featured text and banners.
Expressway is the secondary font to be used for applications such as body copy, long text, information heavy documents or any critical text that needs clear legibility.
White Angelica is the expressive font. This can be used to add stylish accent to any application.
Symbols
There are three logo options available for various applications. We have vertical, landscape and icon in a positive and negative shade for use.
Icons
The icons each represent one specific area of the church system. Each convey distinct messages, ensuring they represent the church as one body of Christ.
