In-app Workout ShootSKILLS
Concept Development, Storyboarding, Art Direction, Post-Production
YEAR
2024
ROLE
Senior Designer
PROJECT OVERVIEW
In-app follow-along workout videos for Juniper patients, accessible through the Juniper app. The "Build" pillar focuses on low-impact strength exercises designed to develop a healthy balance of lean muscle mass. These exercises are essential for long-term weight maintenance, improved mobility, enhanced stability, and better muscle tone.
Developing comprehensive guidelines for video editors and motion designers to maintain consistent and cohesive visuals across all edits. These guidelines will serve as a blueprint, outlining best practices and standards to follow. By adhering to these super treatments, editors and designers can ensure that every piece of content aligns with the overall visual identity and quality standards of the brand. This approach not only enhances the visual appeal but also reinforces brand recognition and professionalism in every video produced.
Levels 1, 4, 7
Patients progress through different levels as their strength builds. Each level is tailored to the patient's development and physical capacity, and is easily distinguished by its corresponding colour-coded treatment.
Build_Level 1_Intro
Utilising Photoshop to extend backgrounds and remove any missing graphics, ensuring a seamless and polished visual presentation. This process is essential for maintaining the aesthetic integrity of images, creating a cohesive and professional look.
Build_Level 7_Workout
Build_Level 4_Outro